Clever Artist Uses Video to Drive Traffic to Her Online Store

Jenni is leveraging the hottest promotional trend online – visual marketing. Video accounts for 50% of the traffic on the internet. Its well worth the effort for you to create videos because 80% of your website visitors will watch a video, while only 20 percent will actually read your posts in their entirety. 75% of viewers will visit a business’s website after watching its video. So using video to drive people to your website is a smart move but don’t stop there. Build a store into your page and put videos on your store pages. (How to videos are some of the most viewed.) Website visitors are 64% more likely to buy a product on an online retail site after watching a video.

5 Top Reasons You Should Include Video in Your Marketing Strategy

Video accounts for 50% of the traffic on the internet! People love to consume information and inspiration via video. If you are a service business, video is an incredible, cost effective tool that can help you build trust and credibility in your market. If you sell products, it can effectively boost your sales. Here are [...]

Pinterest Makes a Bid For Broader Audience

Pinterest looks to be positioning itself as an entertainment portal. Today Vemo music videos become available there. Users will be able to watch them inside of Pinterest. (You can currently watch YouTube and Vimeo inside Pinterest as well.)

Some say, the addition of music videos could pave the way for live concerts. Entertainment offerings within Pinterest could shift the demographics. At the moment 80% of Pinterest users are women. If men begin to hangout there, a whole new world of marketers may also find a home for their content.

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The Social Media Revolution

Eric Qualman put it best, “What happens in Vegas stays….on YouTube.”
Welcome to the people driven economy where word of mouth is king.

Traditional television campaigns no longer get through. In fact, only 18% of them even generate a positive return. Buyers (78%) are more likely choose a product based on a peer review or a recommendation from a Facebook or Twitter friend.

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Social Media Promotions

Open Studios Special Video Offer!

Welcome Artists! Video is an important promotional tool for those in visual arts. Studies show video now drives 50% of all traffic on the internet. Due to it’s viral nature, a video is the easiest way get more people to your website. A good video can build interest in you and your work by sharing your story. Videos are also a great way to engage and inform people at your events when you are busy and can’t talk to everyone.


Spinning Circles

Google+ Circles is the new “friends” list that lets you separate people into groups, so you can choose who sees what when you are posting. This is a unique tool for marketing yourself because you can use specifically targeted posts to maximize interest in what you are doing, depending on the interests of your ‘Circles.’


How to Profit From Facebook’s Newest Changes

Facebook’s new changes may mean marketers will have to up the ante. There is going to be “more pressure on advertisers to come up with compelling content. Users will have more say in what pops up in their news feed. When a story comes up on your page you will be able to “unmark” it if you are not interested, explains Wasserman, allowing Facebook to edit future feeds. For marketers, this means grabbing the attention of your fans is extremely important.


How to Attract Loyal Fans to Your Facebook Page

People generally don’t communicate with a business as a whole, they communicate with a person. Putting a “human touch” to your Profile page can make a valuable difference in engaging fans. Porterfield suggests that you “communicate with your fans as though you were talking to your friends,” and to use “entertaining posts and photos” to appear more person


To Compete, Your Business Must Have Content in YouTube.

Youtube is a social network and the second largest search engine. To compete, your business must have content in YouTube.

More than 48 hours of video are uploaded to YouTube every minute. More video is uploaded in two months than the three major U.S. networks (ABC, CBS, NBC) combined created in six decades.

And people are searching for informational videos. Billion view days are common now and one day this year YouTube passed 3 billion views.


How Do You Get Front Page Ranking in Search Results?

Well not so long ago, you needed a gym bag full of money to drive people to your web page and it involved a lot of online advertising and complex SEO strategy. But recently Google changed all that. Now,”content is King.” Strong content like articles, blog posts and videos-especially videos- are the secret sauce that [...]

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