Ads on Twitter

Twitter logoTweeps who follow a brand on Twitter, began to notice, “promoted tweets” from that brand in their Twitter Feed this Summer. Around the end of September, everyone will see advertisements in their twitter stream, according to CEO Dick Costolo.

The ads will be targeted. Costolo told users, the tweets “will be based on the interest graph of the accounts you follow,” he says. “So you should be seeing the kind of content you’re already interested in.”

Good news for advertisers who will now be able to place ads in front of Twitter users who are similar to their current followers.

Let’s say you have a Twitter account for your restaurant. Now you will be able to place an ad in the streams of your followers andnew people whom twitter determines are like your followers. Twitter isn’t saying what criteria they will use to determine like users.

Spokesman Matt Graves said, “We’re always talking to marketers about ways they can get more value out of Twitter. While we have nothing to share about the way that the business might develop this fall, I can say the last month of testing for Promoted Tweets in the timeline has gone extremely well.”

Twitter now has 100 million active users logging in at least once a month and 50 million active users tweeting every day.

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