Instagram Cheat Sheet!

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Clever Artist Uses Video to Drive Traffic to Her Online Store

Jenni is leveraging the hottest promotional trend online – visual marketing. Video accounts for 50% of the traffic on the internet. Its well worth the effort for you to create videos because 80% of your website visitors will watch a video, while only 20 percent will actually read your posts in their entirety. 75% of viewers will visit a business’s website after watching its video. So using video to drive people to your website is a smart move but don’t stop there. Build a store into your page and put videos on your store pages. (How to videos are some of the most viewed.) Website visitors are 64% more likely to buy a product on an online retail site after watching a video.

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Pinterest Makes a Bid For Broader Audience

Pinterest looks to be positioning itself as an entertainment portal. Today Vemo music videos become available there. Users will be able to watch them inside of Pinterest. (You can currently watch YouTube and Vimeo inside Pinterest as well.)

Some say, the addition of music videos could pave the way for live concerts. Entertainment offerings within Pinterest could shift the demographics. At the moment 80% of Pinterest users are women. If men begin to hangout there, a whole new world of marketers may also find a home for their content.

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Spinning Circles

Google+ Circles is the new “friends” list that lets you separate people into groups, so you can choose who sees what when you are posting. This is a unique tool for marketing yourself because you can use specifically targeted posts to maximize interest in what you are doing, depending on the interests of your ‘Circles.’

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How to Profit From Facebook’s Newest Changes

Facebook’s new changes may mean marketers will have to up the ante. There is going to be “more pressure on advertisers to come up with compelling content. Users will have more say in what pops up in their news feed. When a story comes up on your page you will be able to “unmark” it if you are not interested, explains Wasserman, allowing Facebook to edit future feeds. For marketers, this means grabbing the attention of your fans is extremely important.

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How to Attract Loyal Fans to Your Facebook Page

People generally don’t communicate with a business as a whole, they communicate with a person. Putting a “human touch” to your Profile page can make a valuable difference in engaging fans. Porterfield suggests that you “communicate with your fans as though you were talking to your friends,” and to use “entertaining posts and photos” to appear more person

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LinkedIn Tour For New Users

LinkedIn is a social network for professionals. You can network with peers, make new friends and find new business opportunities on LinkedIn. This video shows where to find the LinkedIn’s most valuable features for making connections and networking.

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A Picture is Worth One Thousand Words!

A picture is worth a thousand words! Perhaps that is why photo sharing has become so popular in our techno world of limited characters. One picture can say what you couldn’t fit into 140 letters or less. That is why Instagram is hugely successful. This iPhone app helps people easily share their photos in social [...]

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Building Buzz For Business with Photos

How to use Instagram, the wildly popular, free, photo sharing app for iPhone that makes photos searchable via hashtags, for business.

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How to Find and Install QR Code Reader Software on iPhone

QR Codes, (Quick Response codes) are those black and white square icons you have begun to see on signs, packages and more. QR codes are 2D bar codes. They act like a hyper-text link in real life. You access them via your cell phone with QR code reader software. The codes can take you to [...]

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