Google Plus: How to Get Past the Velvet Rope

Like Studio 54 in the 80′s, Google Plus is at capacity and you can’t get in without an invitation.
Passes beyond the virtual velvet rope are so hot, they are being auctioned on Ebay.
Enter the black hats. Tricksters, playing on people’s curiosity and their desire to get the ungettable,
are offering non-existent invitations in exchange for email addresses and “Likes” on Facebook.
If you fall for these, you could be a victim of SPAMers at best or identity theft at worst
so beware strangers offering invitations.

Daniel Ionescu of PCWorld has put together a great article on legitimate ways you wrangle an invitation to Google’s elite party.

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Social Media and ROI

We love this video by Social Media expert, Eric Qualman. The value of social media can be hard to grasp for traditional business people. In the beginning our clients are often focused on the potential “ROI” of Social Media. They instinctively want to apply measurements from traditional analog media on today’s digital media platforms. They [...]

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Facebook News Feed – How to See All Your Friends

It’s not hard to find complaints about facebook’s new News Feed algorithm. In its effort to deliver the most interesting content to us, facebook filters out updates from lots of people we really want to hear from. The value of friendship can’t be calculated mathematically but facebook keeps trying…But you can change the settings on your news feed to show updates from all of your friends. The video above will show you how.

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HOW TO: Use Advanced Twitter Search To Find A Job [VIDEO]

What happens in Vegas, isn’t staying in Vegas this week. Fresh from the Consumer Electronics Trade Show in Nevada, Mashable reveals a slew of new Social Media tools- and new uses for old ones – that they found at the show. Here’s a very useful video on how to tweet for work.

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The Social Media Revolution

Eric Qualman put it best, “What happens in Vegas stays….on YouTube.”
Welcome to the people driven economy where word of mouth is king.

Traditional television campaigns no longer get through. In fact, only 18% of them even generate a positive return. Buyers (78%) are more likely choose a product based on a peer review or a recommendation from a Facebook or Twitter friend.

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