Clever Artist Uses Video to Drive Traffic to Her Online Store

Jenni Ward, Sculptor

At this time of year, we do a lot of videos for astute artists who promote their
Open Studios exhibits with video and social media. This week we shot a video with sculptor Jenni Ward.

In her Earth Arts Studio from dusk to to dawn, Jenni creates beautiful and fascinating
pieces…..which have other pieces inside them! Take a look.

Sculpting is a full-time job but she doesn’t stop there. Jenny also gives classes to budding artists. In her spare time, she promotes her work. Like most artists, this isn’t her skill-set but she spends quality time on marketing.

Jenni’s studio in in Aptos – a pretty small town. It could be hard to make a living here if she were to draw all her clients from her own market. But via the internet, she attracts buyers from a world market. Jenni’s made it easy to buy from her by setting up a store. Her new video points people to her online shop. Jenni can easily share her video with art buyers the world over via social media as well as on her website.

Jenni is leveraging the hottest promotional trend online – visual marketing. Video accounts for 50% of the traffic on the internet. Its well worth the effort for you to create videos because 80% of your website visitors will watch a video, while only 20 percent will actually read your posts in their entirety. 75% of viewers will visit a business’s website after watching its video. So using video to drive people to your website is a smart move but don’t stop there. Build a store into your page and put videos on your store pages. (How to videos are some of the most viewed.) Website visitors are 64% more likely to buy a product on an online retail site after watching a video.

The eyes have it! In this busy world, people want to consume media but they want to do it as fast as they can. Images – moving or still- convey a lot of information quickly. And a picture is worth…..we’ll, you know.

Leave us a comment and tell us how you are using video and images in your online marketing.

And of course, if you need help with visual marketing, contact us!

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