Clever Artist Uses Video to Drive Traffic to Her Online Store

Jenni is leveraging the hottest promotional trend online – visual marketing. Video accounts for 50% of the traffic on the internet. Its well worth the effort for you to create videos because 80% of your website visitors will watch a video, while only 20 percent will actually read your posts in their entirety. 75% of viewers will visit a business’s website after watching its video. So using video to drive people to your website is a smart move but don’t stop there. Build a store into your page and put videos on your store pages. (How to videos are some of the most viewed.) Website visitors are 64% more likely to buy a product on an online retail site after watching a video.

5 Top Reasons You Should Include Video in Your Marketing Strategy

Video accounts for 50% of the traffic on the internet! People love to consume information and inspiration via video. If you are a service business, video is an incredible, cost effective tool that can help you build trust and credibility in your market. If you sell products, it can effectively boost your sales. Here are [...]

Pinterest Makes a Bid For Broader Audience

Pinterest looks to be positioning itself as an entertainment portal. Today Vemo music videos become available there. Users will be able to watch them inside of Pinterest. (You can currently watch YouTube and Vimeo inside Pinterest as well.)

Some say, the addition of music videos could pave the way for live concerts. Entertainment offerings within Pinterest could shift the demographics. At the moment 80% of Pinterest users are women. If men begin to hangout there, a whole new world of marketers may also find a home for their content.

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80% of the Population has Internet & Mobile Phone Access

Did you know there are over 1.8 billion Internet computer users and over 5 billion Mobile phones in use worldwide? Somewhere in that mix are YOUR customers. If you want traffic leads and customers for your business, you need to be on page one of google, youtube and the other top search engines because when [...]

LinkedIn

LinkedIn Tour For New Users

LinkedIn is a social network for professionals. You can network with peers, make new friends and find new business opportunities on LinkedIn. This video shows where to find the LinkedIn’s most valuable features for making connections and networking.

Twitter

Ads on Twitter

Tweeps who follow a brand on Twitter, began to notice, “promoted tweets” from that brand in their Twitter Feed this Summer. Around the end of September, everyone will see advertisements in their twitter stream, according to CEO Dick Costolo. Good news for advertisers who will now be able to place ads in front of Twitter users who are similar to their current followers.

Mobile Marketing

A Picture is Worth One Thousand Words!

A picture is worth a thousand words! Perhaps that is why photo sharing has become so popular in our techno world of limited characters. One picture can say what you couldn’t fit into 140 letters or less. That is why Instagram is hugely successful. This iPhone app helps people easily share their photos in social [...]

Mobile Marketing

Building Buzz For Business with Photos

How to use Instagram, the wildly popular, free, photo sharing app for iPhone that makes photos searchable via hashtags, for business.

Social Media Tools

How to Find and Install QR Code Reader Software on iPhone

QR Codes, (Quick Response codes) are those black and white square icons you have begun to see on signs, packages and more. QR codes are 2D bar codes. They act like a hyper-text link in real life. You access them via your cell phone with QR code reader software. The codes can take you to [...]

Mobile Marketing

How to Get & Use Free QR Codes

A QR, or Quick Response, code is easy to generate on free QR code websites and can be programmed with many kinds of information.
The code is unlocked with free QR reader software on a phone or other smart device. With your QR reader software open, point your camera at the code.

Featured News

Google Plus: How to Get Past the Velvet Rope

Like Studio 54 in the 80′s, Google Plus is at capacity and you can’t get in without an invitation.
Passes beyond the virtual velvet rope are so hot, they are being auctioned on Ebay.
Enter the black hats. Tricksters, playing on people’s curiosity and their desire to get the ungettable,
are offering non-existent invitations in exchange for email addresses and “Likes” on Facebook.
If you fall for these, you could be a victim of SPAMers at best or identity theft at worst
so beware strangers offering invitations.

Daniel Ionescu of PCWorld has put together a great article on legitimate ways you wrangle an invitation to Google’s elite party.

Social Media Tools

Social Media and ROI

We love this video by Social Media expert, Eric Qualman. The value of social media can be hard to grasp for traditional business people. In the beginning our clients are often focused on the potential “ROI” of Social Media. They instinctively want to apply measurements from traditional analog media on today’s digital media platforms. They [...]

Facebook

Facebook News Feed – How to See All Your Friends

It’s not hard to find complaints about facebook’s new News Feed algorithm. In its effort to deliver the most interesting content to us, facebook filters out updates from lots of people we really want to hear from. The value of friendship can’t be calculated mathematically but facebook keeps trying…But you can change the settings on your news feed to show updates from all of your friends. The video above will show you how.

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