Pinterest Makes a Bid For Broader Audience

Pinterest looks to be positioning itself as an entertainment portal. Today Vemo music videos become available there. Users will be able to watch them inside of Pinterest. (You can currently watch YouTube and Vimeo inside Pinterest as well.)

Some say, the addition of music videos could pave the way for live concerts.  Entertainment offerings within Pinterest could shift the demographics. At the moment 80% of Pinterest users are women. If men begin to hangout there, a whole new world of marketers may also find a home for their content.

Here’s the full story.

 

 

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