Spinning Circles

Google+ logo“It’s not who you circle, it’s who circles you,” Chris Brogan says on his blog post about using Google+’s new feature called Circles. Circles is the new “friends” list that lets you separate people into groups, so you can choose who sees what when you are posting. This is a unique tool for marketing yourself because you can use specifically targeted posts to maximize interest in what you are doing, depending on the interests of your ‘Circles.’

However, Brogan reminds us that this is only a useful tool if those you follow decide to circle you. He suggests some great ways to get followers, like by sending out “useful information.” If someone can use what you are posting, they will be more apt to follow you. Some other things he suggests include: commenting on other peoples stuff using “relevant links to your own work,” and making sure your profile is complete. People want to know who they are circling.

Here’s a video that nicely explains how Circles work.

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